| Kathleen
Osta | Perry Steinhoff |
Perry
Steinhoff Since
1973, Perry Steinhoff has
developed and guided solutions to marketing and advertising
challenges in corporate marketing
departments, as the president of a marketing design
company, and in his consulting practice. He poses
thought-provoking questions in order to expose the
core issues, then weaves and manages complete marketing
programs whose elements work to reinforce one another.
The result: impact marketing that produces results.
He
believes that bringing clarity—first to the
goal, then to the strategy, and finally to the message—is
critical to the success of any marketing challenge.
Precisely the right offer, presented in a compellingly
clear manner to the right audience, ensures a program
that delivers on the goal.
Since
1989, his consulting clients have included such grocery
heavyweights as:
Safeway
Stores corporate—evaluated
multi-facility regional product photography and
print ad production
processes and guided the transition to a national
digital photography and ad production service by
a single vendor.
Albertsons Southern
California region—produce
in-store grocery product directories, custom-designed
for each of over
200 store layouts.
Lucky
Stores corporate—evaluated
the needs, identified and installed equipment,
and trained in-house staff
to produce print ads internally, implemented
a digital photography studio, and produced customized
in-store
directories.
He
has also produced innovative pinpoint marketing
programs for:
J.C.
Penney corporate—in-store
fine jewelry catalogs and national promotional
phone cards tied to holidays
American
Automobile Association, in Arizona and Michigan—developed
vendor-supported television/radio/print
campaigns for the travel agency business. Also designed
and
produced
direct mail packages for AAA Carolinas.
GTE (now Verizon) corporate—direct mail, long-distance
phone service brochures, promotional
phone cards
Nike regional—posters for retailers
comparing shoe styles, applications, sizes, colors,
etc.
Texas
Instruments corporate—produced
12-page brochure that explained a highly technical
software
application in non-technical terms,
in both an English and Japanese version.
He
has designed and executed broad-scale programs
for smaller organizations.
These have ranged
from direct
mail packages, catalogs and brochures,
print ads, corporate identity,
Web design and development,
to retail package
design, audio CD jackets, signage,
exhibit booths, business plans,
and promotional
phone cards.
Diamond
Fitness—full
marketing program, including
logo redesign, product line brochure,
Web site, print
ads.
Caddy
Company—full
marketing program, including
retail package design sold in
Target stores, sales
sheets, corporate identity for
subsidiary (Golf Gift USA), Web
site design, exhibit booth design
and signage.
Intraline
Corp.—full marketing program, including
sales materials, mock-ups
of products and packaging, business plans (written
and interactive), Web site
design, promotional video
scripting and production.
Collin
Street Bakery—developed
brand identity, logo
and package design, and promotional
materials
for various products,
and produced nationally distributed
product catalogs, direct
mail promotional programs
Vocal
Majority Chorus—design
and produce season
brochures, promotional mailers,
posters, audio CD jackets,
newsletters.
First
National Bank of Marin—produce
monthly direct mail
programs with multiple versions, with
annual
circulation over
20 million. Combines highly promotional
sales message and
extremely exacting compliance
standards for legal disclaimers.
Small
Business Resources—guided
the development
of a Web site portal for their Marketing
Partners,
Client Institutions,
and thousands of Small Business
Clients.
Steinhoff
has been the recipient of
an achievement
award from
the Industrial
Designers Society
of America, was
given an Addy
award to
Industrial Film
Production, has
presented seminars
on advertising
to industry groups,
and on
marketing communications
at the
Direct Marketers
Association national
conference. Through
his
communication
skills and the use
of
technology, he
has
mastered the
capability of providing
personalized,
fast-turnaround service to clients
across the country.
He is a
graduate of
the University
of Michigan.
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