Successes > Safeway Stores Advertising Production Process Analysis

Selection of a national digital photography and print ad production vendor

In 1994-95, Safeway’s Senior VP of Marketing asked us to manage the selection process of a single vendor to provide all photography for each of six divisions across the country. This included:

• Preparing the Request for Proposal
• Hosting the presentations to Safeway
• Analyzing capabilities and cost proposals
• Presenting management with spreadsheet comparisons of each of 12 prospective vendors

The selected vendor continues to provide this service for Safeway today.

Subsequently, we assisted in the larger endeavor of selecting a single, national print ad production vendor, which would consolidate the advertising departments of the six regional offices into a corporate function. Again, the selected vendor still provides these services to Safeway.

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