Successes > J.C. Penney Promotional Campaign

“Call Mom On Us” national Mother’s Day promotion, distributing free phone cards

In 1996, As president of Axis Media, Perry conceived and presented the concept of a promotion that resulted in the distribution of nearly 200,000 10-minute long-distance phone cards at over 1,400 J.C. Penney stores across the United States.

Axis Media, having no previous experience in phone card promotions, Perry identified a plastic card manufacturer and long-distance carrier to produce sample cards for every store manager within one week of Penney’s acceptance of the program. He coordinated the shipping of specific quantities to each store, along with the activation of secure PINs, to coincide with the national promotional announcement in their advertising circulars.

Perry subsequently designed numerous phone card-based promotional campaigns for J.C. Penney and clients, including GTE Long Distance, and others.

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