Successes > J.C. Penney Catalog Production

Jewelry catalog production and coordination of thousands of product samples

As president of Axis Media, from 1995 to 1999, Perry developed database-driven techniques, using bar-code labeling systems, to meticulously track thousands of product samples from dozens of J.C. Penney jewelry vendors around the country, as they were collected to prepare digitally-photographed in-store catalogs. The jewelry had to be accounted for at every turn and, ultimately, returned to each vendor.

Perry also devised methods of tracking and re-purposing the photography of individual jewelry items from previous catalogs into new layouts with new background colors. This reduced costs to J.C. Penney by over 50%.

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