Successes > Intraline Corporation

Marketing strategy development, business plan writing, CD-ROM presentation, and video production

In 2001, Intraline was an early-stage communications company that was soliciting investors. Previously prepared business plans were traditional, but the company was not. Management asked us to rethink every aspect of the presentation, and expand it to be Web browser-based, including an 11-minute video shot in several locations, preparing the financial spreadsheets for maximum clarity, and creating a theme and graphic look that would apply to every component—even a new corporate logo was designed. A unique “tree” of information evolved, from which the organization of information was developed.

We duplicated and labeled the CD-ROMs, which contained the video, the interactive business plan, and a printable version of the business plan in two versions: one for investors, the other for prospective clients

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