Internal
Clarity
| Strategic Planning | Facilitation
Methods | Brainstorming Methods |
|
Change
Management | Team Development | Meeting
Design & Facilitation |
Creative
Brainstorming Methods
The
Creative Brainstorming Session is an engaging idea-generation process
that
incorporates both rational and intuitive approaches
to creative thinking and problem-solving. Participants are invited
to generate a diverse range of ideas, individually and collectively,
and led through the collection, organization and synthesis of these
ideas. All ideas are visually displayed so the whole group can determine
how to organize and title them in a way that will unify and give
direction to their future actions. The final step of surfacing the
group’s consensus is followed by a guided conversation to review
the final product and identify next steps. This process can be used
for a single-focused topic or in a series, as in Participatory Strategic
Planning.
Five
Stages
The
Creative Brainstorming Session consists of 5 stages:
- Context:
Setting the Stage
- Brainstorm:
Generate New Ideas
- Group:
Form New Relationships Among the Ideas
- Name:
Discern the Consensus
- Resolve:
Confirm the Resolve and Determine Next Steps
Common
Applications
- Create
a shared vision, goals or objectives
- Discover
ways to market a new product or service
- Set
team priorities
- Identify
barriers or blocks to effective communications
- Coordinate
departments with differing objectives
- Find
common ground among parties with differing views
- Restructure or realign job functions
Brainstorm
Topic
A
representative sample of the stakeholders are invited to participate
in a two-hour meeting to determine the appropriate topic for their
session. The range of perspectives on the current needs and key
concerns facing the group are explored and a Focus Question is
crafted to align the efforts of the session.
Sample
Focus Questions
- What
are all the things we could do to improve team performance in our
in our fast-growing, customer-responsive
technology company?
- Given
what we know about our new, unique product, what are
potential untapped markets for our product?
- What
innovative and effective steps can we take to continue reducing
our response time
to customers?
Participants
5
to 100 people: a broad range of stakeholder groups such as employees,
management, customers, vendors, funding sources,
investors — preferably
representatives of all groups affected by the anticipated
changes resulting from answering the Focus Question together.
Time
Needed
2-1/2
to 3 hours BACK
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